LA Photo Party — Performance Deck | June 1

Google Ads

$3,591.99

Spend

1,754

Clicks

100,408

Impressions

Conversions

Phone Calls

1.75%

CTR

Conversion Breakdown

Submit Lead Forms 52

Calls from Ads 15

Calls from Website 5

Woocommerce Purchase 1

Campaign	Spend	Clicks	Impr.	Conv.	CTR	CPC	CPA
Sales-Performance Max-1	$672.75	444	22,562	38	1.97%	$1.52	$17.63
Sports Activations \| PMax	$599.26	382	48,517	6	0.79%	$1.57	$99.88
Event Services	$482.80	214	1,920	17	11.15%	$2.26	$28.40
Search \| Sports Activations	$471.42	101	2,325	1	4.34%	$4.67	$471.42
Software Ads \|\| M.M.	$467.97	172	3,167	8	5.43%	$2.72	$58.50
PPU/PBU, Search	$357.61	60	840	3	7.14%	$5.96	$119.20
PMax \|\| Products \|\| M.M.	$218.75	152	14,713	23	1.03%	$1.44	$9.70
Search \|\| M.M.	$116.06	59	1,524	1	3.87%	$1.97	$116.06
PMAX CAMPAIGN \| CASA	$82.46	79	3,900	35	2.03%	$1.04	$2.36
SEARCH CAMPAIGN \| CASA	$75.49	50	574	1	8.71%	$1.51	$75.49
Photobooth, Search	$47.42	41	366	3	11.20%	$1.16	$15.81
Total	$3,591.99	1,754	100,408	73*	1.75%	$2.05	$49.21

*Includes 52 submit lead forms, 15 calls from ads, 5 calls from website, 1 purchase. Campaign-level conversions use Google's attribution model and may show fractional values.

Campaign	Spend	Clicks	Impr.	Leads	CTR	CPC	CPL
Products Traffic Campaign	$1,761.89	12,466	255,317	7	4.88%	$0.14	$251.70
Software Sales Campaign	$1,155.86	1,465	95,326	29	1.54%	$0.79	$39.86
Sports Activation \| Traffic [FIFA]	$644.66	2,567	69,388	1	3.70%	$0.25	$644.66
Sports Activation \| Traffic	$283.48	1,053	41,842	0	2.52%	$0.27	—
Total	$3,845.89	17,551	461,873	37	3.80%	$0.22	$103.94

Campaign	Spend	Clicks	Impr.	Conv.	CTR	CPC	CPA
Event Services \|\| Bing	$770.80	574	15,079	8	3.81%	$1.34	$96.35
Software Ads \|\| Bing	$606.87	841	21,925	5	3.84%	$0.72	$121.37
Search \| Sports Activations \|\| M.M.	$303.06	230	14,105	2	1.63%	$1.32	$151.53
Total	$1,680.73	1,645	51,109	15	3.22%	$1.02	$112.05

Deal Attribution

HubSpot Deal Attribution (July 1 - 31, 2026)

Ad performance above covers June 1 - July 31. Deal attribution below covers July only.

Revenue Attributed to Melleka Marketing

$60,299

Paid Search (Google Ads)

$38,299

7 deals

Organic Search (SEO)

$22,000

4 deals

Paid Search Deals (Google Ads)

Contact	Amount	HubSpot Source	Campaign / Keyword
Chelsea Stockton	$20,000	Paid Search	Event Services / "la photo party"
Grace Palmer	$7,500	Paid Search	Event Services / "la photo party"
Sam Costantino	$5,100*	Paid Search	Sales-Performance Max-1
Brody Crocker	$2,000	Paid Search	"360 photo booth rental"
Jada Griffiths	$2,000	Paid Search	Search Sports Activations / "corporate event photographer"
Rachel Haspel	$1,650	Paid Search	Search \|\| M.M. / "photo booth rental"
Onyinye Mbachu	$49	Direct Traffic (PBU campaign attributed)	PBU Weekly
Total Paid Search	$38,299

*Sam Costantino: HubSpot shows $5,100; internal tracking sheet shows $2,500. Discrepancy noted for reconciliation.

Organic Search (SEO) Deals

Contact	Amount	HubSpot Source
Jeannine Ryman	$12,000	Organic Search / laphotoparty.com/event-services
Chelsea Maldonado	$6,000	Organic Search / Google
Jasmine Kadile	$3,000	Organic Search / laphotoparty.com/contact
Lauren G.	$1,000	Organic Search / Google
Total Organic Search	$22,000

Website Direct Visits

Note: The following deals are attributed to "Direct Traffic" in HubSpot, meaning the contact visited laphotoparty.com directly. These could include returning customers, referrals, or visitors influenced by our overall marketing presence (ads, SEO, brand awareness). They are listed separately as they cannot be directly attributed to a specific marketing channel with certainty.

Contact	Amount	Landing Page
Rhenee Bartlett	$30,000	laphotoparty.com/contact
Ashley Bailey	$25,818.75	m.laphotoparty.com/meetings
Gianfranco Chacon	$15,000	laphotoparty.com/event-services
Ashley Bailey	$14,815	m.laphotoparty.com/meetings
Ashley Bailey	$12,132.38	m.laphotoparty.com/meetings
Stephanie Ishman	$8,000	laphotoparty.com/contact
Wendy Amster	$2,200	laphotoparty.com/event-services
kaya uslu	$2,000	laphotoparty.com/event-services
Francis Javier	$2,000	laphotoparty.com/event-services
Richard Holder	$299	meetings.hubspot.com
Christman Dunhill	$299	meetings.hubspot.com
Momentophotobooth	$49	laphotoparty.com/photo-booths
Haille Walsh	—	meetings.hubspot.com
Total Website Direct	$112,613.13

Attribution Notes

Paid Search and Organic Search deals are confirmed via HubSpot source tracking, which explicitly tags the originating campaign or search engine
Sam Costantino: HubSpot records $5,100 deal value; internal tracking sheet shows $2,500
Onyinye Mbachu: HubSpot records as "Direct Traffic" but was attributed to PBU Weekly campaign on internal tracking sheet
Website Direct deals may include returning customers, word-of-mouth referrals, or visitors who initially discovered LAPP through ads or organic search and returned directly
Deals sourced through Email Marketing and Offline Sources were excluded (email marketing is managed internally, not by Melleka)
This section covers July 2026 deals only; June 2026 deal attribution was reviewed separately

Search Engine Optimization

Organic Search Performance

SEO Rankings

#1 Rankings

Top 10 Keywords

1,100

Organic Traffic

1,002

Organic Keywords

Top #1 Rankings

"photo booth camera" — 1,900 monthly searches
"la photo party" — 1,600 monthly searches
"360 photo booth for sale near me" — 1,000 monthly searches
"photo booth camera for sale" — 590 monthly searches
"photo booth cameras" — 480 monthly searches
"la photo booth" — 390 monthly searches
"360 photo booth los angeles" — 320 monthly searches

Keyword	Position	Monthly Volume	Traffic %
photo booth camera	#1	1,900	21.14%
la photo party	#1	1,600	14.51%
360 photo booth for sale near me	#1	1,000	9.08%
photo booth camera for sale	#1	590	5.36%
photo booth cameras	#1	480	4.36%
la photo booth	#1	390	3.54%
360 photo booth los angeles	#1	320	2.91%
photo booth equipment	#2	1,000	3.29%
photo booth for sale	#3	6,600	5.96%
photo booth rental los angeles	#3	2,400	2.85%
photo booth rental la	#6	590	0.37%
360 photo booth for sale	#6	2,400	1.50%
360 photo booth rental	#9	1,600	0.26%
photo booth los angeles	#10	1,600	0.26%

Growth Opportunities

"photo booth" (40,500 monthly searches) currently at #24; pushing into Top 10 would significantly increase organic traffic
"photo booth for sale" (6,600/mo) at #3; opportunity to capture #1 with focused page optimization
"360 photo booth for sale" (2,400/mo) at #6; close to Top 5 breakpoint
"photo booth rental los angeles" (2,400/mo) at #3; high-intent local keyword with strong conversion potential

Best Performers

Top Performing Keywords & Creatives

Google Ads — Top Keywords

June 1 — July 31, 2026 | Ranked by clicks

Keyword	Match	Campaign	Clicks	Impr.	CTR	CPC	Spend	Conv.
la photo party	Exact	Event Services	92	242	38.0%	$1.04	$95.24	0
la photo party	Phrase	Event Services	54	225	24.0%	$1.56	$84.48	3
photo booth rental los angeles	Phrase	Search \|\| M.M.	20	76	26.3%	$1.12	$22.42	2
ai photo booth	Broad	Software Ads \|\| M.M.	44	1,057	4.2%	$3.65	$160.60	2
360 photo booth event	Phrase	Sports Activations	54	1,068	5.1%	$3.98	$214.82	1
booth software	Broad	PPU/PBU, Search	57	798	7.1%	$5.89	$335.95	1
digital photo booth software	Phrase	Software Ads \|\| M.M.	51	849	6.0%	$2.02	$103.23	1
photo booth software	Phrase	Software Ads \|\| M.M.	17	131	13.0%	$2.99	$50.84	1
photo booth rental near me	Phrase	Search \|\| M.M.	13	50	26.0%	$1.79	$23.24	0
360 photo booth rental	Phrase	Photobooth, Search	18	140	12.9%	$2.63	$47.42	0

Key Keyword Insights

"la photo party" (branded) drives the most clicks at $1.04-$1.56 CPC with 3 conversions. The Phrase match variant converts better than Exact.
"photo booth rental los angeles" is the top non-branded converter: 2 conversions at just $1.12 CPC, 26.3% CTR.
"ai photo booth" generates strong volume (1,057 impressions, 44 clicks) with 2 conversions at $3.65 CPC.
"corporate event photographer los angeles" had 17 clicks at $6.66 CPC with 0 conversions, worth monitoring.

Bing/Microsoft Ads — Top Keywords

June 1 — July 31, 2026

Keyword	Match Type	Clicks	Impr.	CTR	CPC	Spend	Conv.
photo booth rental los angeles	Phrase	152	1,076	14.13%	$2.70	$410.33	2
photo booth los angeles	Phrase	108	742	14.56%	$2.16	$233.28	2
la photo party	Exact	94	288	32.64%	$0.71	$66.59	2
photo booth for sale	Phrase	104	553	18.81%	$2.01	$208.73	1
photo booth rental	Phrase	101	658	15.35%	$1.43	$144.63	1
360 photo booth rental	Phrase	76	497	15.29%	$2.44	$185.44	1
photo booth software	Phrase	58	442	13.12%	$2.58	$149.83	1
photo booth rental near me	Phrase	42	207	20.29%	$1.60	$67.10	1
360 photo booth for sale	Broad	79	516	15.31%	$2.71	$214.00	0
360 photo booth	Phrase	42	273	15.38%	$1.56	$65.50	0

Highlights: "la photo party" has the highest CTR (32.64%) at just $0.71 CPC. "photo booth rental los angeles" and "photo booth los angeles" each drove 2 conversions with strong CTRs above 14%.

Meta Ads — Best Performing Creatives

June 1 — July 31, 2026

Creative	Impressions	Clicks	CTR	Leads	CPL	Spend
PBU 1 — "All-In-One Photo Booth Software"	46,793	493	1.44%	15	$34.34	$515.11
PBU 5 — "The Ultimate Photo Booth Software"	39,511	340	1.59%	12	$43.17	$517.99
EXPLORER Ad — Stacked Text	39,696	1,987	3.81%	5	$73.09	$365.46
PBU 2 — "Next-Gen Photo Booth Software"	4,935	48	1.86%	2	$30.26	$60.51

Highlights: PBU 1 drove the most leads (15) at the best balance of volume and cost ($34.34 CPL). EXPLORER Ad had the highest CTR (3.81%) and most clicks (1,987) but a higher CPL ($73.09), making it better for awareness. PBU 2 had the lowest CPL ($30.26) but on a small sample size.